AGAVE DENIM
Founded in 2002 in Santa Monica California, Agave remains true to its roots of designing and crafting beautiful, inspired and authentic denim products in a sustainable way using the highest quality materials. Agave jeans and knitwear is manufactured in the USA. Agave was created by Jeff Shafer and represented by friends, artisans and passionate people who stand for Courage, Compassion & Conservation. Agave Style is defined by one's inner confidence and the ability to enjoy the simple beauty of life. It is both "effortlessly cool" and "elegantly sexy". The Agave Brand is the definition of what we call "West Coast Luxury".
BRAND POSITION
The Brand Position Statement serves as the defining statement for the Agave organization. The statement reflects the values at the core of our institution that remains unchanged over time.
Designed in Portland and handcrafted in California, Agave is a "West Coast Life" brand committed to making wonderful and inspired denim products in a sustainable way using the highest quality craftsmen and materials.
BRAND PROMISE
The brand promise is a shorthand method of describing the Brand Position. It was created to be memorable in the minds of all Agave stakeholders.
We only make products we love to wear. We treat our associates like family. We manufacture in an ethical way in the USA. We pay our partner suppliers and associates fair wages. Our goal is to have fun every day and to enjoy life... and make amazing jeans.
CHARACTERISTICS
Agave's personality is creative, casual & passionate. It is also independent, innovative & risk taking. As a company we are focused on inspiring our customers by providing style and quality to their life through their clothing choices.
For more info check out my blog - bluer than indigo.
Cheers, Jeff Shafer